Social Networking: Why and How to Use Them
Everyone has heard of Facebook, Twitter, YouTube, and LinkedIn. These giant social networking websites are the hottest ways to stay in touch with friends, look at future hires, and now some believe the next wave of advertising. In Joseph Booysen’s article “Social networks the new site for business,” on www.iol.co.za, he interviews the marketing director for Woolworth’s. Charmaine Huet realizes the market offerings that these sites have along with the sheer number of customers that can be reached. She has even gone as far as monitoring Twitter on what people were saying about Woolworth’s sales and offerings. A tool that can give direct feedback as the sale is happening in the store is awesome in the business world.
If you are interested in reading up one the article please follow this link:
“Social networks the new site for business” by Joseph Booysen, Accessed 27 March 2011.
http://www.iol.co.za/scitech/technology/internet/social-networks-the-new-site-for-business-1.1047722
Having instantaneous feedback is valuable and allows these businesses to adapt and ensure their plans for success are hitting the marketplace in the right manner. Companies can advertise and reach the right market audience with any of these social networking tools. Since I plan on teaching you how to start a simple Facebook account today in this blog I thought it might be useful to show you the link for advertising on this site.
Advertise on Facebook Link: Picture is a screenshot from the link below, accessed 26 March 2011.
The reason I choose to teach how to create a social networking account is because this is something I recently did. Being a distance learner at the University of Florida has great advantages for full time workers but can be challenging at times as a student. I am in difficult courses this semester and needed help in the form of tutoring. Luckily I found a tutoring site and learned that I could watch tutor videos through the social media site Facebook.com. This is a win-win for me and the business that is offering the tutoring.
Even though the process only takes a minute, I feel it is important for everyone to have a Facebook account. You will only need about five minutes and a current email account to begin. This page is where the magic happens.
"Facebook Main Page" Accessed 26 March 2011, Screenshot from link below:
Enter your first and last name, then your email address, verify you email address, and create a simple password. The next page will be a security check where you will simply retype the words on the screen in the given text box and click “sign up.” Now the last step is logging into your personal email account to get the confirmation email. Follow the directions in the email and you are now a member of Facebook.
Yes, it really takes less than a few minutes to create your own personal account. Once into the website you can begin to search for friends, edit your profile (see picture below), and even join causes that you support. You set what others see about your profile. Please remember to be diligent and respectful on Facebook because one day a future employer may peak at it during the hiring process. You would not want your status to be “Floated another keg last night with my roommate!” Yes that is impressive, but no you do not want your future employer viewing that side of you right off the bat.
"Edit Profile in Facebook," Screenshot inside personal account on http://www.facebook.com/ , Accessed 26 March 2011.
Since you have created your account now and are on the website let us look at how to begin creating your personal content. Simply click the box that reads “Edit Profile” to begin (picture above will be next view). When editing your profile just select one of the nine heading on the left; Basic Information, Profile Picture (you can upload this in seconds), Feature People, Education and Work, Philosophy, Arts and Entertainment, Sports, Activities and Interests, and finally Contact Information and fill in the blanks or drop downs provided for you. Do not worry, you will not have to fill it all in or share your whole life’s story, just what you want others and your friends to see about you. Now you can simply type in the search box names of friends, causes that interest you, or businesses that you want to find and let Facebook do the work. Another option is to select find friends.
Finally, in editing your personal account let us look at the area where you can tell all of your friends about “floating that keg”, your status update. Click on Home when logged in to your account. Then on the middle of the screen you will see a box that reads “What is on your mind?”.
"Update Your Status," Screenshot "What's on your mind?" http://www.facebook.com/ Accessed 27 March 2011.
This is where you can enter text that shares what you are thinking and feeling at the moment. Again be careful of what you say because other people will be able to read your status. Once you have entered the text click share and let your feelings be known.
We have quickly reviewed how to do a personal account on the social networking website of Facebook. The video below will put you at ease if you have any issues with the simple steps above. It is also a simple step by step process on how to create your account.
“How to Join Facebook” by Invisiblepeopletv
Knowing that businesses are using Facebook and other social networking sites to advertise I thought it might be helpful to show this simple screenshot and link to another video on starting your businesses account.
“FaceBook Page for a Business,” by Lancetube01, Accessed 27 March 2011.
Get social, start social networking. Facebook and the other social networking sites are not only fun for us to use but can bring profit to our businesses or causes we support. Spend five minutes and be introduced to the power of social networking. Good luck creating your account. Please post comments to this blogs if you have questions on the process or content. Thanks again for reading the ConfusedUFBlogger.